Step 1 – Berlime Solutions

1. Branding Questionnaire

Thank You for Choosing Berlime Solutions

In this questionnaire, you will share with us some keywords, colours that relates to your brand.

Injecting personal emotions of what you want your audience to experience.

Keep in mind that it is best to provide as much detail as possible.
This way, our designers will implement the best structure for your industry, audience and services you provide.

What is your full company/brand name?

What is your company/brand slogan?

When do you start your business?

Let’s Now Start with the first part which is “Understanding Your Brand’s Personality”

In this section, you will share with us some keywords that relates to brand. Injecting personality into your brand allows customers alike to be attracted to what you do, your values and most importantly, trust in what you do.

How would you like your audience to describe your brand as?

How would you describe your customers?

How will your brand sound to your audience? Provide 3 words.

How would you want your customers to feel after they interacted, purchased, learned from your brand? Provide 3 words.

What impact does your brand deliver? Provide 1 – 2 words. What will your customer gain from you, that is more than your service?

How are you different from your competitors? What personality/characteristics you have that others dont?

Awesome! Next, is about “Understand Your Customer”

In this section, we want to understand your customers – the problems they are facing and how your brand is going to support them.

The information that you will provide allows us to identify the right mood from the customer’s perspective.

Describe your ideal customer. You can make a list (Age, Career / Job Title, Lifestyle, Marital Status, Passion / Hobbies, etc) *

For the client/customer, what are the problems you are helping to solve?

How will your client/customer benefit from your services/products?

Almost there! Now tell me more “About Your Market Space”

This allows us to better understand your market + competition. We want to make sure that we steer away from anything similar to theirs, and also making sure you are unique in the industry.

List your competitions that you are aware of. Make a list, along with their social media handles and website links.

What do you think are their strengths? What are the things they’re doing that inspires you? What’s working out for them?

What do you think are their weaknesses? What are some of the areas that they are weak at, but it’s very important for your target audience?

Just a little bit more…

This is the final part of the questionnaire. You will now let me know what are your “Logo Applications”

Can you spell out the brand name you want to include for the main logo?*

Other ways of spelling your brand name for secondary logo?*

How will you use the logos? (i.e on social media profile, website, packaging, etc) *

*For packaging design only: Please provide the dimensions of the packaging that needs designing.

If you have images to share that may help us in our conceptualisation, you may attach the files below. OR upload your logo(s)

Choose File

Any other factors that I should take note of? You can comment here.